Hope can be a powerful force.

It can make the present moment less difficult to bear. If we believe that tomorrow will be better, we can bear a hardship today. And where there is hope there is always a chance.

Bea World, the international festival of Events and Live Communication, seeks to help the Ukrainian live communication workforce to restore, where possible, some sort of normality even from a professional point of view. Many of the industry’s professionals have left the country and live in a very precarious situation. Although they have managed to retrieve only a few things to take with them, they certainly still carry their own professionalism that can be made available to more fortunate agencies and companies across the rest of Europe. According to the principle of solidarity of Mutual Aid, European agencies and companies could involve Ukrainian professionals in projects that can be developed and followed remotely. Even better, they could host some professionals in their own establishments, guaranteeing them not only a job but also accommodation.